The new subscription rules start in January. Know exactly what to send.
Upload your subscriber list and we'll show you which reminder and cooling-off notices each customer needs, and when they're due. No new platform, no developer needed.
until the rules apply to new subscriptions (1 January 2027)
Notices due
subscribers.csv · 248 rows| Customer | Plan | Notice | Status |
|---|---|---|---|
| J. Patel | Free trial | Trial-ending reminder | Due today |
| M. Okafor | Annual | Renewal reminder | In 9 days |
| S. Hughes | Monthly | 6-month reminder | In 14 days |
| L. Novak | Annual | Cooling-off notice | Sent |
Illustrative example with made-up data
Four new duties for every subscription business.
The Digital Markets, Competition and Consumers Act 2024 brings in a new regime for auto-renewing consumer subscriptions, including ones that start with a free or discounted trial. It applies to subscription contracts entered into on or after 1 January 2027.
Clear information up front
Key details, including price, renewal terms, how to cancel and cooling-off rights, must be given clearly before the customer signs up.
Reminder notices
Customers must be reminded before a free or discounted trial ends, before a contract of 12 months or more renews (with an extra earlier reminder), and in each six-month period for rolling subscriptions.
Cooling-off rights
Customers get a 14-day cooling-off period when they sign up, and again when certain contracts renew. Each one needs the right notice.
Easy exit
Cancelling must be straightforward. If a customer signed up online, they must be able to cancel online.
Summary based on the Act, the government's draft regulations and draft guidance (October 2026). Details may change before the rules are finalised. This page is general information, not legal advice.
From spreadsheet to compliant in an afternoon.
Upload your subscribers
Export a CSV from your billing system or spreadsheet. We'll help you map the columns: start date, plan, trial end, renewal date.
See every notice due
Get a clear schedule of which customers need which notice and the date each one must go out by, with anything overdue flagged first.
Send and keep a record
Download ready-to-adapt notice wording and keep an audit log of what was due and when, so you can show your working if anyone asks.
Connecting directly to your payment provider is on the roadmap, so you won't need to upload a file every time.
Small businesses without a legal team.
Big companies have lawyers and engineers on this. You have a spreadsheet and a busy week. This is for you.
Be ready before January.
We're opening to a small group of UK subscription businesses first. Join the list and we'll get you set up personally.
- Founder-led setup: we help you map your data
- Early-access pricing for the first customers
- A direct say in what we build next
Subscription rules, answered.
Do the rules apply to my business?
If you sell auto-renewing subscriptions to UK consumers, including ones that start with a free or discounted trial, they very likely do. Some contracts are excluded, mostly in sectors that already have their own regulation. If you're unsure, check the government guidance or speak to a solicitor.
When do I need to be ready?
The rules apply to subscription contracts entered into on or after 1 January 2027. Anyone signing up from that date needs the new information and notices.
Do I need to change my billing system?
No. You start by uploading a CSV export from whatever you use today, even a spreadsheet.
Is this legal advice?
No. The tool helps you work out which notices are due and keep a record, based on the published rules and guidance. For advice on your own contracts and terms, speak to a qualified solicitor.
Does ZENRIQO build custom systems too?
Yes. If you need notices sent automatically from your own systems, or a full subscription workflow, talk to us about a bespoke build.